{"id":729,"date":"2018-11-29T02:34:31","date_gmt":"2018-11-29T10:34:31","guid":{"rendered":"http:\/\/www.hiringourheroes.org\/change-from-the-inside-out\/"},"modified":"2018-11-29T02:34:31","modified_gmt":"2018-11-29T10:34:31","slug":"change-from-the-inside-out","status":"publish","type":"post","link":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/","title":{"rendered":"Change From the Inside Out"},"content":{"rendered":"<p>Join Personal Branding Ambassador Dakota Meyer and HOH&#8217;s Senior Director of the Military Spouse Program Liz O&#8217;Brien as they sit down with Derek Blake, Vice President of Marketing and Military Programs for La Quinta Inns &amp; Suites, as he discusses the unique military hiring strategy at La Quinta. Listen in as he shares examples of how La Quinta&#8217;s military engagement has changed the company from the inside out. <a href=\"https:\/\/www.lq.com\/en\/military?cid=lqcommilitary\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more<\/a> about La Quinta Inns &amp; Suites&#8217; military hiring programs.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2908\" src=\"https:\/\/www.hiringourheroes.org\/wp-content\/uploads\/2018\/12\/derek-liz-dakota.png\" alt=\" width=\"918\" height=\"455\" \/><\/p>\n<p style=\"text-align: center;\">\u201cIt was conversations about what military spouses contribute to the family. Why would a company not want to create a strategy to embrace, and hire, and retain military spouses? At that point, it became very simple to us. It contributes to the brand and we want to be an advocate for military spouses in the marketplace.\u201d -Derek Blake<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-bottom: 40px; text-align: left;\">Top Takeaways from Change From the Inside Out<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/zagey-9b75e9&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=103\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h4>1. La Quinta noticed military spouses lacked the types of hiring initiatives available to veterans, so they implemented a program and became an innovator in the military spouse space.<\/h4>\n<p>\u201cSix years ago everyone was talking about veterans, veterans, veterans, but no one was talking about military spouses. We thought it was a real miss\u2026 and it was something we all believed was very important 6 years ago, primarily because of the great talent La Quinta gets when they hire a military spouse.\u201d \u2013Derek Blake<\/p>\n<p>&nbsp;<\/p>\n<h4>2. Once La Quinta made military spouses a priority, other organizations soon followed suit.<\/h4>\n<p>&#8220;People like you leaned in and brought other companies in and they\u2019ve realized because of the model you\u2019ve created at La Quinta, the value of bringing spouses to the table.&#8221; \u2013Liz O\u2019Brien<\/p>\n<p>&nbsp;<\/p>\n<h4>\u00a03.\u00a0La Quinta recognized the need to develop a sustainable solution, and that awareness has ensured their program is still successful today.<\/h4>\n<p>&#8220;We get great talent when we hire members of the military community and that\u2019s changed who we are as a company\u2026For us, it\u2019s the right thing to do, the smart thing to do, and it\u2019s driven by great talent, and that is what has sustained this program.&#8221;\u00a0\u2013Derek Blake<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Subscribe to the HOH Sitrep Podcast on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/hoh-sitrep-podcast\/id1391994948?mt=2\">iTunes<\/a>, Google Play, or <a href=\"https:\/\/hiringourheroes.podbean.com\/\">your favorite podcast service<\/a> and never miss an episode!<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Join Personal Branding Ambassador Dakota Meyer and HOH&#8217;s Senior Director of the Military Spouse Program Liz O&#8217;Brien<\/p>\n","protected":false},"author":7,"featured_media":730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,61],"tags":[56,81,69],"service_role":[],"class_list":["post-729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-in-the-workplace","tag-employment-partners","tag-hohsitrep","tag-military-spouses"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Change From the Inside Out - Hiring Our Heroes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Change From the Inside Out\" \/>\n<meta property=\"og:description\" content=\"Join Personal Branding Ambassador Dakota Meyer and HOH&#8217;s Senior Director of the Military Spouse Program Liz O&#8217;Brien\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/\" \/>\n<meta property=\"og:site_name\" content=\"Hiring Our Heroes\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hiringourheroes\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-29T10:34:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hiringourheroes.org\/wp-content\/uploads\/2021\/03\/derek-liz-dakota.png\" \/>\n\t<meta property=\"og:image:width\" content=\"918\" \/>\n\t<meta property=\"og:image:height\" content=\"455\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hiring Our Heroes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hiringourheroes\" \/>\n<meta name=\"twitter:site\" content=\"@hiringourheroes\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hiring Our Heroes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/change-from-the-inside-out\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/change-from-the-inside-out\\\/\"},\"author\":{\"name\":\"Hiring Our Heroes\",\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/#\\\/schema\\\/person\\\/3ccb0aa655bfa069275fb0d3241e3415\"},\"headline\":\"Change From the Inside Out\",\"datePublished\":\"2018-11-29T10:34:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/change-from-the-inside-out\\\/\"},\"wordCount\":88,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/change-from-the-inside-out\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hiringourheroes.org\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/derek-liz-dakota.png\",\"keywords\":[\"Employment Partners\",\"HOHsitrep\",\"Military Spouses\"],\"articleSection\":[\"Articles\",\"In the Workplace\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/change-from-the-inside-out\\\/\",\"url\":\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/change-from-the-inside-out\\\/\",\"name\":\"Change From the Inside Out - Hiring Our Heroes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/change-from-the-inside-out\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/change-from-the-inside-out\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hiringourheroes.org\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/derek-liz-dakota.png\",\"datePublished\":\"2018-11-29T10:34:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/change-from-the-inside-out\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/change-from-the-inside-out\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/change-from-the-inside-out\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hiringourheroes.org\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/derek-liz-dakota.png\",\"contentUrl\":\"https:\\\/\\\/www.hiringourheroes.org\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/derek-liz-dakota.png\",\"width\":918,\"height\":455},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/change-from-the-inside-out\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hiringourheroes.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Change From the Inside Out\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/#website\",\"url\":\"https:\\\/\\\/www.hiringourheroes.org\\\/\",\"name\":\"Hiring Our Heroes\",\"description\":\"The U.S. Chamber of Commerce Foundation&#039;s Hiring Our Heroes (HOH) initiative launched in March 2011 as a nationwide effort to connect veterans, service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hiringourheroes.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/#organization\",\"name\":\"Hiring Our Heroes\",\"url\":\"https:\\\/\\\/www.hiringourheroes.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hiringourheroes.org\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/hoh-logo-rebrand.svg\",\"contentUrl\":\"https:\\\/\\\/www.hiringourheroes.org\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/hoh-logo-rebrand.svg\",\"width\":1035,\"height\":181,\"caption\":\"Hiring Our Heroes\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hiringourheroes\",\"https:\\\/\\\/x.com\\\/hiringourheroes\",\"https:\\\/\\\/www.instagram.com\\\/hiringourheroes\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hiringourheroes\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.hiringourheroes.org\\\/#\\\/schema\\\/person\\\/3ccb0aa655bfa069275fb0d3241e3415\",\"name\":\"Hiring Our Heroes\",\"sameAs\":[\"bprouty@uschamber.com\"],\"url\":\"https:\\\/\\\/www.hiringourheroes.org\\\/stories\\\/author\\\/hiring-our-heroes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Change From the Inside Out - Hiring Our Heroes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/","og_locale":"en_US","og_type":"article","og_title":"Change From the Inside Out","og_description":"Join Personal Branding Ambassador Dakota Meyer and HOH&#8217;s Senior Director of the Military Spouse Program Liz O&#8217;Brien","og_url":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/","og_site_name":"Hiring Our Heroes","article_publisher":"https:\/\/www.facebook.com\/hiringourheroes","article_published_time":"2018-11-29T10:34:31+00:00","og_image":[{"width":918,"height":455,"url":"https:\/\/www.hiringourheroes.org\/wp-content\/uploads\/2021\/03\/derek-liz-dakota.png","type":"image\/png"}],"author":"Hiring Our Heroes","twitter_card":"summary_large_image","twitter_creator":"@hiringourheroes","twitter_site":"@hiringourheroes","twitter_misc":{"Written by":"Hiring Our Heroes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/#article","isPartOf":{"@id":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/"},"author":{"name":"Hiring Our Heroes","@id":"https:\/\/www.hiringourheroes.org\/#\/schema\/person\/3ccb0aa655bfa069275fb0d3241e3415"},"headline":"Change From the Inside Out","datePublished":"2018-11-29T10:34:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/"},"wordCount":88,"publisher":{"@id":"https:\/\/www.hiringourheroes.org\/#organization"},"image":{"@id":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hiringourheroes.org\/wp-content\/uploads\/2021\/03\/derek-liz-dakota.png","keywords":["Employment Partners","HOHsitrep","Military Spouses"],"articleSection":["Articles","In the Workplace"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/","url":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/","name":"Change From the Inside Out - Hiring Our Heroes","isPartOf":{"@id":"https:\/\/www.hiringourheroes.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/#primaryimage"},"image":{"@id":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hiringourheroes.org\/wp-content\/uploads\/2021\/03\/derek-liz-dakota.png","datePublished":"2018-11-29T10:34:31+00:00","breadcrumb":{"@id":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/#primaryimage","url":"https:\/\/www.hiringourheroes.org\/wp-content\/uploads\/2021\/03\/derek-liz-dakota.png","contentUrl":"https:\/\/www.hiringourheroes.org\/wp-content\/uploads\/2021\/03\/derek-liz-dakota.png","width":918,"height":455},{"@type":"BreadcrumbList","@id":"https:\/\/www.hiringourheroes.org\/stories\/change-from-the-inside-out\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hiringourheroes.org\/"},{"@type":"ListItem","position":2,"name":"Change From the Inside Out"}]},{"@type":"WebSite","@id":"https:\/\/www.hiringourheroes.org\/#website","url":"https:\/\/www.hiringourheroes.org\/","name":"Hiring Our Heroes","description":"The U.S. Chamber of Commerce Foundation&#039;s Hiring Our Heroes (HOH) initiative launched in March 2011 as a nationwide effort to connect veterans, service.","publisher":{"@id":"https:\/\/www.hiringourheroes.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hiringourheroes.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hiringourheroes.org\/#organization","name":"Hiring Our Heroes","url":"https:\/\/www.hiringourheroes.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hiringourheroes.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.hiringourheroes.org\/wp-content\/uploads\/2022\/11\/hoh-logo-rebrand.svg","contentUrl":"https:\/\/www.hiringourheroes.org\/wp-content\/uploads\/2022\/11\/hoh-logo-rebrand.svg","width":1035,"height":181,"caption":"Hiring Our Heroes"},"image":{"@id":"https:\/\/www.hiringourheroes.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hiringourheroes","https:\/\/x.com\/hiringourheroes","https:\/\/www.instagram.com\/hiringourheroes","https:\/\/www.linkedin.com\/company\/hiringourheroes"]},{"@type":"Person","@id":"https:\/\/www.hiringourheroes.org\/#\/schema\/person\/3ccb0aa655bfa069275fb0d3241e3415","name":"Hiring Our Heroes","sameAs":["bprouty@uschamber.com"],"url":"https:\/\/www.hiringourheroes.org\/stories\/author\/hiring-our-heroes\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hiringourheroes.org\/wp-json\/wp\/v2\/posts\/729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hiringourheroes.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hiringourheroes.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hiringourheroes.org\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hiringourheroes.org\/wp-json\/wp\/v2\/comments?post=729"}],"version-history":[{"count":0,"href":"https:\/\/www.hiringourheroes.org\/wp-json\/wp\/v2\/posts\/729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hiringourheroes.org\/wp-json\/wp\/v2\/media\/730"}],"wp:attachment":[{"href":"https:\/\/www.hiringourheroes.org\/wp-json\/wp\/v2\/media?parent=729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hiringourheroes.org\/wp-json\/wp\/v2\/categories?post=729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hiringourheroes.org\/wp-json\/wp\/v2\/tags?post=729"},{"taxonomy":"service_role","embeddable":true,"href":"https:\/\/www.hiringourheroes.org\/wp-json\/wp\/v2\/service_role?post=729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}